BEMBO TYPEFACE HISTORY MOVIE

UniversвЂ™ characters, stripped of вЂњunnecessaryвЂќ elements such as the beard on вЂGвЂ™ or the curve on the tail of вЂy,вЂ™ were also more rationally designed. More importantly, its family was logically designed with consistent weights and widths, something that Helvetica never achieved until its redesign as Neue Helvetica in 1982. It had a much larger family at the outset, with 21 members compared to four in 1960. Univers was intrinsically superior to Helvetica. Moreover, Neue Haas Grotesk would never have been renamed Helvetica. Both Bauer and Berthold, viewing Neue Haas Grotesk as a rival to their own types Folio and Akzidenz Grotesk, respectively, would not have supported a license. What if the financial entanglement among Haas, Stempel and German Linotype had not existed? If a German foundry other than Stempel had owned part of Haas, the deal with German Linotype may never have happened. The subtle addition of the вЂcвЂ™ not only avoided a possible trademark fight with a Swiss sewing machine manufacturer, but it made for a more pronounceable and hence memorable name for non-German (and non-Latin) speakers. Hoffmann nixed it and countered with вЂњHelvetica.вЂќ To capitalize on the popularity of вЂњSwiss Design,вЂќ StempelвЂ™s manager Heinz Eul suggested вЂњHelvetia,вЂќ the Latin name for Switzerland. It also led to the fateful-and ultimately brilliant-decision to jettison the dull вЂњNeue Haas GroteskвЂќ name in favor of one with more international appeal. The arrangement between Haas and Stempel had other consequences besides the adaptation of Neue Haas Grotesk for composing machines. Neue Haas Grotesk (as Helvetica) in a Coca-Cola Ad (1969вЂ“74) | Source It was this relationship that Hoffmann had in mind, because adapting Neue Haas Grotesk for the linotype was the best way to spread the design. More importantly, Stempel made the first matrices for Mergenthaler-Setzmaschinen-Fabrik GmbH (the German Linotype company) in 1900 and subsequently became half-owned by the latter. This is one of two reasons that Eduard Hoffmann turned to Stempel in 1959 to broaden the sales of his new sans serif. Stempel GmbH acquired a partial interest in the Haas Type Foundry. The first key moment happened years before Neue Haas Grotesk was even conceived. Given this domestic reception, how did Neue Haas Grotesk, under the name Helvetica, become the celebrity typeface of today? Why did it triumph over Univers? Pre-History ДЎ961 Typografische MonatsblГ¤tter design by Emil Ruder | Typeface: Univers The notable exception was the small coterie led by Emil Ruder, a teacher at the Allgemeine Gewerbeschule Basel, who was devoted to Univers as the best-and only-typeface to use. The great majority of Swiss designers continued to use Akzidenz Grotesk (commonly known as AG).ДЄkzidenz Grotesk in a Volkswagen Ad (1961) | Source This was both a matter of sales and national prideвЂ¦ but the attempt failed. Neue Haas Grotesk was developed by the Haas foundry in MuМ€nchenstein, Switzerland, to counteract the preference of the leading modernist Swiss designers of the postwar period for Akzidenz Grotesk-a typeface sold by H. There were a handful of moments in HelveticaвЂ™s history that have proved to be crucial.

BEMBO TYPEFACE HISTORY MOVIE

The first of them, eventually under the name Helvetica, emerged as the most popular.Д«ut contrary to the implications of the eponymous 2007 movie by Gary Hustwit, this success was neither immediate nor pre-ordained. In 1957 three typefaces, all designed in the same neo-grotesque manner, were released: Neue Haas Grotesk by Eduard Hoffmann and Max Miedinger, Univers by Adrian Frutiger, and Folio by Konrad F. But suppose we apply such thinking to something more mundane: the popularity of a typeface. It has usually been applied to momentous events such as the expulsion of the Moors from Spain, the American Civil War, the two World Wars or the assassination of John F. Speculative historical thinking, or counterfactual history, whether by historians or novelists, tries to imagine what might have happened if the outcome of a key moment in the past had been different. But how did it get thereвЂ¦and why didnвЂ™t Univers get the spotlight instead? Helvetica is, by all accounts, a typographic celebrity.

Bembo typeface history